Food Theory (1970) : 2025x11
Why McDonald’s Won’t Let You Keep the Shamrock Shake (or Anything Else)
15 Min.
Overview
McDonald’s just announced that the Snack Wrap is coming back after 10 YEARS. This classic menu item was a fan favorite when it was released and people are hype for the comeback. However, are these LTOs a sign of troubling times? Although items like the Snack Wrap, Shamrock Shake or the McRib are meant to boost profits, these limited time offerings may actually be costing McDonald’s a ton of money to bring them back. Which begs the question…are they even worth it?
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