Overview
The longest champagne bar in Europe at St Pancras International is the venue chosen by Lord Sugar to launch the latest task. But he is not buying the teams bubbly; he is setting them the challenge of raising awareness of English sparkling wine, which rivals champagne in quality, but not in market dominance. It is a real issue for the industry - can the teams devise a brand and identity for the British product to compete with cava, prosecco and champagne? Their marketing campaigns will be judged on merit by discerning wine industry experts.
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8 - 1Week 1 - Blank Canvas March 21, 2012 -
8 - 2Week 2 - Household Gadget March 28, 2012
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8 - 3Week 3 - Condiments April 04, 2012
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8 - 4Week 4 - Junk Shops April 11, 2012
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8 - 5Week 5 - Keep Fit April 18, 2012
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8 - 6Week 6 - Street Food April 25, 2012
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8 - 7Week 7 - Flip It in Essex May 02, 2012
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8 - 8Week 8 - Street Art May 09, 2012
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8 - 9Week 9 - English Bubbles May 16, 2012
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8 - 10Week 10 - Discount Dealing May 23, 2012
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8 - 11The Final Five May 29, 2012
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8 - 12Week 11 - Affordable Luxury May 30, 2012
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8 - 13Why I Fired Them June 02, 2012
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8 - 14Week 12 - The Final - Interviews June 03, 2012
