Overview
An early morning delivery sends the candidates into the fast-paced world of technology. Lord Sugar challenges the teams to think big and go global as they must design, launch and promote a new mobile phone application. In the battle for downloads, the teams must create a mobile app and pitch it to three influential technology websites to become 'App of the Day', as well as attempt to convince a huge crowd of bloggers and software experts at a major gaming fair to support the application and increase downloads. With their apps downloadable for 24 hours, a dramatic result leads to a fierce boardroom battle, and one more candidate faces Lord Sugar's immortal words: 'You're fired'.
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7 - 1£250 Business Start Up May 10, 2011 -
7 - 2Mobile Phone Application May 11, 2011
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7 - 3Discount Buying for the Savoy May 18, 2011
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7 - 4Beauty Treatments May 25, 2011
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7 - 5Create, Brand and Launch a Pet Food June 01, 2011
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7 - 6Rubbish June 08, 2011
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7 - 7Freemium Magazine Launch June 15, 2011
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7 - 8Paris June 22, 2011
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7 - 9Biscuit June 29, 2011
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7 - 10Flip It July 06, 2011
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7 - 11The Final Five July 07, 2011
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7 - 12Fast Food Chain July 13, 2011
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7 - 13How To Get Hired July 15, 2011
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7 - 14Interviews July 17, 2011
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7 - 15The Final July 17, 2011
