
Overview
The candidates are enjoying their day off when Lord Sugar turns up at the door. Suddenly it's down to work after he tells them to make, brand and pitch a new type of upmarket biscuit. Project managers get picked (in one case reluctantly) and then it's time for the teams to split up, with half off to a biscuit development lab in Swansea. The teams have two days to get the baking done and packaging designed. In Wales there are sharp elbows in evidence in one team as two of the candidates vie to get their idea made, whilst the other team goes straight for an after-school treat. The ultra-competitive team's focus group munches its way through lots of crunchy offers without a favourite emerging. No-one likes ideas suggested by fellow team members and in the end the decision is a compromise. On the other team, the branding for kids ends up losing precision and no-one can understand its selling point. Hard work in the development lab produces professional looking biscuits.
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7 - 1£250 Business Start Up May 10, 2011
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7 - 2Mobile Phone Application May 11, 2011
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7 - 3Discount Buying for the Savoy May 18, 2011
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7 - 4Beauty Treatments May 25, 2011
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7 - 5Create, Brand and Launch a Pet Food June 01, 2011
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7 - 6Rubbish June 08, 2011
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7 - 7Freemium Magazine Launch June 15, 2011
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7 - 8Paris June 22, 2011
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7 - 9Biscuit June 29, 2011
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7 - 10Flip It July 06, 2011
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7 - 11The Final Five July 07, 2011
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7 - 12Fast Food Chain July 13, 2011
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7 - 13How To Get Hired July 15, 2011
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7 - 14Interviews July 17, 2011
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7 - 15The Final July 17, 2011